Bring on 2016

welcome 2016

So here we are, 2016.

2015 was filled with a lot of ups and a few downs, but I can say, 2015 was a blessed year.

My husband finally got a job in his desired field – an hour away.  But 6 months later, got an even better opportunity in his desired field, 15 minutes from home!  Praise break!

I however, lost my job.  It hurt – a lot- because it was not handled in the manner that someone who gave their entire adult life to an organization should have been handled.  (Not gonna lie, the worse part was none of my friends reached out after, either)  However, I had been in prayer and was seeking guidance to step down from that position anyway to be home more with my son (since you know, more than half my income went to child care anyway).  So, clearly, God was tired of my lack of action and allowed for that door to be closed.

But I’ve started new ventures, and returned to old.

When little Liam will sleep, I spend time crafting and cooking, leading to the creation of Arts & Glass by Cindy, as well as becoming an independent demonstrator for Uppercase Living. It’s fun!Arts & Glass

I also am doing some freelance marketing work, busting out the old Sociably Cindy name tag and business card was fun.  I think it’s time for a re-design, though.

I’m looking forward to writing more, being more involved in my community and church.  Oh, and the JBQ season is about to start – 2 kids in juniors, 1 in beginners, it’s going to be crazy!
BorrowLenses.com

Sociably Cindy Speaking Engagement

Cindy Ursell AKA Sociably Cindy will speak on creative for social media

June 11 – 11:30am-1:00pm

Cindy will cover topics such as:

Knowing your audience and when they are online • Attracting your target demographic • Using the correct “voice” to engage the target audience • Using a unified voice with multiple admins • How to properly address a demographic you do not fit in to

Hope to see you there!

Member $20* • Non-member $30 • Student $10
*AMA members qualify for AAF member rates

Pfeil Innovation Center
420 N. Niles Ave.
South Bend, IN 46617

Register Online Now

I hit “search” and couldn’t find you…

While reading the June issue of ‘Inc.’ Magazine, I came across the “Crunching The Numbers” feature.  A few of the statistics really stood out to me.

In 2009, only 27% of small businesses had a Facebook Fanpage.  In 2010, this number grew to 41%.  It seems more and more pages are being created every day.  But the problem is: how are people finding these pages?

It’s hard enough for businesses to get their websites found, and it’s fairly well accepted that to increase traffic to your website you need to have a presence elsewhere.  In today’s internet savvy society, while we want to believe that just having a website is enough, that someone enters what they want into their favorite search engine and we’ll be found.

GET THAT IMAGE OUT OF YOUR HEAD!

 You are competing, not only with your competitor down the street, but across town, in the next county, the next state and across the world.  Seriously.  If there is a business that could possibly be doing business remotely where you are physically located, they are seeking out your current and potential customers.

Google Ads and Search Engine Optimization are paid services being employed by your competition.  Have you checked out their social media profile… Do they have a Facebook or Twitter?  Are they up-to-date with it? Are they interacting with their fans/followers?  Do they have images of their product/services? Do they link back to their website?

 Whether the answer is ‘yes’ or ‘no’, YOU need to be doing the exact same thing (but better, and local)!

Your social media should be an extension of your website, and your website should be an extension of you.

Take a look at your website – do you know what it’s doing for you? does it represent who you are and what you do? do you know where you come up in a search?

Now look at your social networks – how many fans/followers do you have? are you giving them information? are they interacting? do you use location marketing?

I by no means can help you build your website, but I know several AMAZING website designers/developers that I can put you in contact with.  And I’m not saying that you need to hire me to do your social networking… not every business needs me, but everyone business needs someone to do it properly!  I encourage you, take some time and really look at your internet presence, is it who and what you want it to be.  Sociably Cindy is available for training, assessments, and maintenance.

First published 1/19/2012

Blog and Event Sponsorship Opportunities

I am excited and eager to attend several Blogging Conference and would love to have your partnership. 

I’m looking for brands to represent during these conferences. 

Funds from sponsorship will be allocated toward:

{1} Ticket to the Conferences  

{2} Travel to and from the Conferences 

{3} Food and Lodging during Conferences

I have several sponsorship packages available; I am available should you like to speak regarding any other sponsorship ideas you may have in mind.

Platinum Sponsorship {$1,000+}
{1} One year of advertising on my blog (Sociably Cindy or Sociably Surviving). 
Banner size and placement of your choice.

{2} One blog post per month for 12 months (Sociably CindySociably Surviving, or combination). Post will feature your brand/latest products, deals and/or specials. Included in the post will be any links back to your site.

{3} During Conference, I can wear clothing with your logo/brand.

{4} Posts of your choice can be tweeted out and placed on Facebook weekly during prime times for one year.


Gold Sponsorship {$500+}
{1} Six months of advertising on my blog (Sociably Cindy or Sociably Surviving). 
Banner size and placement of your choice.

{2} One blog post per month for six months (Sociably CindySociably Surviving, or combination). Post will feature your brand/latest products, deals and/or specials.  Included in the post will be any links back to your site.

{3} During Conference, I can wear clothing with your logo/brand.

{4} Posts of your choice can be tweeted out and placed on Facebook every other week during prime times for six months.


Silver Sponsorship {$250+}
{1} Three months of advertising on my blog (Sociably Cindy or Sociably Surviving). 
Banner size and placement of your choice.

{2} One blog post per month for three months (Sociably CindySociably Surviving, or combination).  Post will feature your brand/latest products, deals and/or specials.  Included in the post will be any links back to your site.

{3} During Conference, I can wear clothing with your logo/brand.

{4} Posts of your choice can be tweeted out and placed on Facebook weekly during prime times for three months.

Sponsoring/providing an iPad

{1} Your logo will be placed on the item and I will be using it during Conference.

{2} Six months of advertising on my blog (Sociably Cindy or Sociably Surviving).  Ad size and placement of your choice.

{3} One blog post per month for six months (Sociably CindySociably Survivingor combination) featuring your brand/latest products, deals and/or specials.  Included in the post will be any links back to your site.

{4} Posts of your choice can be tweeted out and placed on Facebook weekly during prime times for six months.


Upcoming Conferences: 

(**Conferences Sociably Cindy is planning on attending.  If you are interested in sponsoring a particular conference, here are other opportunities to share your business. Attendance is subject to sponsorships.)

BlogHer 2012 New York, NY August 2-4, 2012

**Bloggy Conference 2012 Cincinnati, OH September 27-29, 2012 


Do you want to sponsor me for one of these Conferences or have questions, please e-mail me at cindy@sociablycindy.com

The Power In An Email

We all get emails.  A lot of emails.

 

Sometimes we don’t remember signing up for the newsletter.  Sometimes we get email forwards from friends (or people we’ve only met once).  Sometimes we get 5 emails a day from 1 person/business.  Sometimes it’s only a few times a year.

 

An email can be a beneficial tool to your marketing plan – if done properly.  I find myself some how subscribing myself to email newsletters and then getting bombarded with emails.  Now, I signed up for it because I did want to hear something from you, but not all day every day.

 

So here are a few tips that I’ve learned about email marketing:

 

  • Consider how many you get from any 1 company.  If you think that’s too much, do less.  Unless you have a lot to say, don’t send more than 1 or 2 a month – if that.  If you have a lot to say – write a blog.
  • Know your audience, and what will get their attention: What key words or phrases will encourage them to open the email, but not be deceitful and cause your contact to unsubscribe
  • Include links – lots of them!  Usually, your e-newsletter provider will track the clicks; you’ll know what got the reader’s attention for next time.
  • Don’t make it all about you, make it about them.  Offer up a great piece of information (suggesting they follow you on Facebook or Twitter to learn more), promote a giveaways, etc.
  • Be a person, not a machine.  Add some personality to it, this is Social Networking, so stay social!
  • Don’t get upset if people unsubscribe – you’ve done it too!

There are several great services available.  I’ve been using MailChimp to send my messages, and WuFoo for my opt-in forms.  I’m very pleased with it so far – if you’re looking to start with an email campaign, start small, and try it out for free!  If you need help, Sociably Cindy is here for you!

 

 

How ‘Pinning’ Can Grow Your Business

Well, unless you live under a rock and never check your Facebook or Twitter, you’ve probably noticed a new thing called “Pinterest.”

So what is it?

Well, to put it quite simply, it’s a collection of anything and everything you want.

  • Favorite recipes, or recipes you want to try
  • Clothes you love
  • Vacations you want to take
  • Things for the home
  • Activities for the family
  • Books you’ve read or want to read
  • The list goes on, and on, and on…

So for a business or a blogger, how does this affect you?  Well, if you’ve got great content with great images, you can get your products out to the masses.

For example, my daughters have SUPER LONG HAIR.  And I’m tired of putting it up in the same braids and ponytails every day.  So I did a search for fun braids and up-do’s – and I found a couple of neat websites.  Instead of adding them to my bookmarks and forgetting that I’ve save them (we’ve all done that, right?)  I pinned them to my Hair Style board.  So taking what I found, this is what I did with Samantha’s hair:

 

So if you’re a hair stylist, grab a friend and take step-by-step pictures of how to maintain my hair at home.  Put it out on your website/blog.  And then pin it.  Your friends will pin it.  And soon, your names is out there, getting people to your website to learn more.

OK, so if you’re a business with a physical location, how does that help grow the business?  Well, if you sell products, sell them online.  In your step by step description, talk about the products that you are using, and put a link to where people can buy them.

So if you are a garden expert, teach me how to prep my garden for this year – step by step with images.  Show me how to start my seeds.  Be detailed.  Pin it.  Then sell some seeds or tools.

If you’re a photographer, show me how to take a good picture with my cell phone; how to get my kids to sit still. Pin it.  Then sell some frames or prints.

Pinterest is becoming an activity for many people, just like playing games on Facebook.  To the business – they’re looking for your stuff.  Be there for them.

Follow me on Pinterest, or for more information, contact Cindy@SociablyCindy.com

Featured Business: Kevin Charles Salon

6626 Monroe St          905 Central Avenue

   Sylvania Ohio         St. Petersburg, Florida

419.882.3400                  727.823.8585



One of the hardest things for me to deal with is my confidence.  I don’t feel comfortable in my outward appearance.  I don’t have my style.  And when I find something I like as far as my hair goes, even if I’ve brought in a picture and said “THIS IS WHAT I WANT” I’ve been convinced against it and I end up hating how I look until for the next month until I can have it fixed.


That was not the case at Kevin Charles Salon.


I’ve been to several salons over the last few years, ever since my dad got sick and I donated my hair.  This was probably the best experience I’ve had in a long time.


Of course the first thing that Kevin and Carly asked me was what I wanted – and I told them: less layers, darker to match my natural color and a touch of red.  Then they asked what my wardrobe consisted of (mostly dark and neutral colors, a few bright pieces), what my morning routine is, how I usually wear my hair, what I do for a living, they people that I meet.  


Hey, I’ve got a fun job, but I still need to look professional.  He asked me to trust them – and I did.


The process was about 2 1/2 hours, start to finish, but the time went fast.  Because there were other stylists with clients, we were all in conversation with one-another; fun and casual.  We all need girl talk from time to time, right?


I was also impressed by the wide variety of stylists and clients.  Whether it’s a dramatic change or a quick trim, the people at Kevin Charles Salon will be able to help you out.  


The cut is what I need (and it’s long enough for me to put up).  And the color is AMAZING!  It’s exactly what I’ve been wanting for a couple of years, but had previously been told I couldn’t pull it off.  


Thank you Kevin Charles Sylvania for giving me an wonderful experience, 

and a look that I can finally call my own!


Check them out on Facebook:

 

 

After my last hair appointment – see, some red…but it faded out within 2 weeks 

 

 

My New Hair!